Ride the plastic wave!
We built a wave. Made of 6,000 single-use plastic bottles; the amount we throw away in the US every four seconds. Want to do something about this? Come ride it! We’ll capture your surf moves for you to share. And in a new sustainable life short film, you’re the star!
What happens to single-use plastic bottles?
Good question. Of every 6,000-bottle-wave we throw away every four seconds, less than 20% is recycled. The rest goes to landfill and directly in our oceans where it forms an everlasting plastic soup. A soup that kills sea life all over the world.
Ride the plastic wave!
While showing off your extreme surf moves on our huge recycled plastic wave you strengthen the movement to ensure a cleaner future for our oceans. It’s fun, it’s meaningful and it will change the world. We’ll capture your surf moves for you to share. And in our new sustainable life short film, you’re the star!
Share the fun, bring your friends
Bring your best friend, your little brother, your grandmother and your boss! Share your plastic wave invitation which you'll find on the special Facebook Event page. Everyone can send out their S.O.S. while riding the plastic wave.
Date, time and place
Friday 22 March 2013
World Water Day
11 AM - 6 PM with the official opening at 1 PM
UN Plaza, San Francisco
*Don’t worry you won’t miss the wave: it’s huge*
Your picture in the movie
When surfing the plastic wave a GoPro® cam will capture your unique moves. After the event, you’ll be able to share your S.O.S. via Facebook!
Also, the photo’s will be used (if you agree) in our sustainable life short film. You’ll become a star. Ok, maybe not Oscar proof, but at least you’ll make a real difference.
Get in touch
We love a good conversation with you about our oceans, reducing plastic waste, surfing and the most beautiful sustainable water bottle on earth. Let’s meet here:
Use #PlasticWave in all your tweets, let’s spread our S.O.S. like a virus!
CONTACTS For press, retailers & partners
Contact Press US: Email address hidden from spambots, +1 415 734 6834
Contact Press NL: Email address hidden from spambots, +31 6 16 60 07 07
Contact Retailers & Partners US: Email address hidden from spambots, +1 415 539 6173
Psssst ‘Is it really that bad?’
Welcome at the bottom of this page. You might be here because you’re wondering how severe our oceans are polluted. Take a moment to watch this YouTube movie and we’ll see you March 22nd at UN Plaza!